Education-First Lead Generation

Homeowners learn.
Businesses grow.

FocusNest runs virtual focus groups that give homeowners real value, like HVAC tips and plumbing best practices, while generating high-intent, consent-based leads for local home service businesses.

Two portals. One ecosystem.

Homeowners get educated. Businesses get qualified leads. Everyone wins.

🏠

Homeowner Portal

Join virtual focus groups on topics that matter to you. Get expert advice on home maintenance, renovations, and services.

  • Pre-screening to match you with relevant sessions
  • Webinar-style focus groups with real experts
  • You control your data. Choose your consent level.
  • Free to participate. No strings attached.
💼

Business Portal

Access qualified homeowner leads generated through educational engagement, not cold ads or shared project listings.

  • Cold leads from session participation data
  • Hot leads from explicit homeowner opt-ins
  • Lead management dashboard with filters
  • Subscribe monthly or pay per lead

How FocusNest works

01

Homeowners sign up

Pre-screening questionnaires verify homeownership, location, and interests. Qualified participants get matched to relevant focus group sessions.

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02

Focus groups run

Virtual sessions deliver genuine value: expert tips, Q&A, and practical advice. Participation implies sharing basic info as cold leads.

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03

Leads flow to businesses

Homeowners who want direct contact opt in during or after sessions, becoming hot leads. Businesses access both tiers through the lead portal.

Consent-based lead quality

Two tiers. Different intent. Priced accordingly.

Cold Leads

Participation Data

Homeowners who attended a focus group session. Basic profile info shared through participation consent. High volume, broad reach.

Hot Leads

Explicit Opt-In

Homeowners who actively requested contact from local businesses. High intent, verified interest. These leads convert.

The $600B home services market
deserves better leads.

Every other platform fights over homeowners who already have a project. FocusNest reaches them before that moment, through education and trust. That's the difference.