FocusNest delivers pre-qualified homeowners who opted in after attending educational focus sessions — not random form fills from Angi, Thumbtack, or Porch.
Every homeowner in our network attended a focus group session where they learned about home improvement, budgeted their projects, and chose to connect with vetted service providers. That context is everything.
Our homeowners attend real virtual focus sessions before their info enters our system. They understand costs, timelines, and what they need. You skip the discovery phase entirely.
Homeowners check a box labeled "Direct Service Contact" after reading a consent agreement. You're not cold-calling strangers — you're calling someone who asked to hear from pros.
Every lead includes service type, home type, timeline (Ready Now / 6-month plan / Researching), and location. No more guessing. No more tire-kickers eating your time.
FocusNest is not a lead marketplace. Leads are distributed to a limited number of businesses per ZIP code — matched by service type and geography. You get fewer, better leads by design.
Not all leads are created equal. At FocusNest, we don't generate random internet leads. Every homeowner in our system has participated in a guided session and provided real input about their home, their concerns, and their plans. We classify leads based on real behavior and intent—so you know exactly who you're connecting with.
Every lead has participated in a real conversation — not a random form fill.
You receive insight, not just contact information — concerns, timelines, and interests included.
Leads include homeowner concerns, timelines, and project interests gathered during the session.
No bidding wars or oversaturated lead sharing eating into your margins.
Controlled distribution ensures fewer businesses compete for the same homeowner.
This keeps competition low and increases your chances of converting.
Compare that to Angi or Thumbtack, where the same lead can go to 4–6+ businesses simultaneously, driving prices up and conversion rates down.
FocusNest is built to deliver quality over quantity. Instead of chasing dozens of low-quality leads, you're connecting with homeowners who have already shared what they need—and in many cases, are ready to act. That's the difference.
No complicated setup. No account managers. Get in, set your preferences, and start receiving matched leads within 24 hours.
Sign up in under 2 minutes. Set your service category, ZIP codes, and lead budget. We do the matching.
We surface homeowners who match your services and location — with hot/cold flags, service details, and timeline info ready to go.
Contact consented homeowners directly. Track notes, manage lead status, and measure ROI from your dashboard.
The numbers don't lie. Here's what you actually get when you compare quality, exclusivity, and ROI.
| Feature |
FocusNest BEST
|
Angi | Thumbtack | Porch |
|---|---|---|---|---|
| Homeowner opted in to contact | ✓ Always | ✗ | Sometimes | ✗ |
| Lead exclusivity per ZIP | ✓ Limited slots | ✗ Sold to 4–6 | ✗ Sold to 3–5 | ✗ Sold to 3–5 |
| Pre-qualified project intent | ✓ Focus session | ✗ Form fill | ✗ Form fill | ✗ Form fill |
| Timeline & urgency data | ✓ Included | Varies | Varies | ✗ |
| Curated lead distribution | ✓ Limited per ZIP | ✗ Open marketplace | ✗ Open marketplace | ✗ Open marketplace |
| Transparent flat pricing | ✓ Fixed plans | ✗ Varies | ✗ Variable | ✗ Variable |
| Lead notes & CRM built in | ✓ Included | ✗ Extra cost | ✗ | ✗ |
| Typical cost per qualified lead | $15–$45 | $30–$100+ | $30–$80 | $25–$75 |
Your FocusNest dashboard gives you the tools to work smarter — not harder.
See all your matched leads in one place. Filter by ZIP, service type, timeline, and lead temperature. No more spreadsheets.
Hot leads opted in explicitly for direct contact. Cold leads are researching. Know immediately who to call first.
Set your service types and ZIP codes once. Only receive leads that match your exact business footprint.
Get alerted the moment a new matching lead enters the system. First mover advantage is real — act fast.
Add private notes to each lead — call outcomes, appointment times, follow-up reminders. Built-in lightweight CRM.
Track unlocked leads, contact rates, and conversion by service type. Know exactly what's working and where to double down.
Fewer leads, better quality. Every homeowner in our system participated in a real focus group session. Monthly subscription or individual lead purchasing — your choice.
Homeowners who participated in a focus group, engaged with the session, and explicitly opted in to be contacted by service professionals. They asked to hear from you.
Homeowners who participated in a focus group but did not explicitly request direct contractor contact. Still highly qualified — they attended a real session and have real needs.
Not ready to commit to a monthly plan? Purchase individual leads — 🔥 Hot leads (premium price) or ❄️ Cold leads (standard price). No subscription required. Contact us for current per-lead rates.
All plans include a 7-day trial. Questions? Email focusnest@polsia.app
Most lead platforms harvest contact info from web forms and sell it to whoever pays. FocusNest is different — every homeowner in our system participated in a structured focus session where they discussed their project, timeline, and budget. That context is what makes the difference.
Homeowners attended a real focus group. You already know their service need, timeline, and what they're looking for before you make contact.
Hot leads checked a box requesting direct contact from service professionals. Cold leads are still focus group participants — just without that explicit request.
We don't promise thousands of leads. Our plans are sized around what focus groups realistically produce. Honest volume, genuine quality.
FocusNest is built for contractors who want insight-driven leads — homeowners with real context, real needs, and in the case of hot leads, a real request to be contacted. Set up your account and start receiving matched leads.
No setup fees · Cancel anytime · Questions? focusnest@polsia.app